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Nice to meet you.

I’m a creative marketing specialist and art director based in Portland, Maine. 

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I fell in love with photography during my various backpacking and travel adventures throughout the years. I learned to slow down, pay attention, and document how people live and connect. That perspective still shapes how I work: with curiosity, care, and a sense of what feels real.

 

I started my career in the agency world, where I learned foundational tools for implementing large-scale, out-of-the-box creative thinking with tangible production solutions and for connecting core audience targets with growth goals. Over time, I’ve shifted toward more hands-on, values-driven work: I’m interested in developing and growing brands that care about community, storytelling, and showing up candidly with intention and personality (that’s where the good stuff lives).

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When I’m not working, I’m probably skiing, walking the beach looking for shells, chasing the perfect BLT, or deep in a collage project I'll probably never finish. 

 

If you’ve got a story to tell or something worth building — let’s talk. Reach out via Instagram, LinkedIn, or at meadeliza@gmail.com. 

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Work featured in: Ad Age, The Washington Post, Business Insider, Travel and Leisure, Sprout Social, HuffPost, Fox Business, The Verge, The Points Guy, Life Hacker, New York Post, and Mic.

The nitty-gritty details
(aka my resume)

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work experience

Director of Marketing + Creative // Goodfire Brewing // Portland, ME // 2024-Present​

  • Lead all creative and marketing for both Freeport and Portland locations with minimal budget/time—includes creative and social strategy, email marketing, copywriting, all design needs, photography, content creation, and public relations

  • Design: design and produce merch, event posters, brewery signage, and newsletter

  • Social content: produce all social media, including visuals and copywriting, produced three viral videos with more than 3 million combined views

  • Public Relations: lead event planning to increase foot traffic (our Wabanaki Alliance event doubled our record for weekend sales), pitch to local publications and respond to media inquiries, and monitor online conversations about the brand

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Content Creator // Goodfire Brewing // Portland, ME // 2023​

  • Content Creation: developed and executed a content strategy that increased engaged accounts by 200% within 1 month, photographed all beer releases/brewery events/food specials, wrote all content copy, and produced high-quality photos/videos that boosted engagement rates by 25% over 6 months

  • Social Media Management: managed organic social and paid Meta ads, analyzed metrics with a monthly social report, monitored industry trends to improve content

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Designer + Strategist, Digital // Freelance // Grove Collaborative // 2022-2024

  • Collaborated with creative directors, copywriters, and strategists to brainstorm then produce 10+ cross-platform social media posts per week (90% of designs exceeded 4% engagement rate goal)

  • Served as a liaison between Grove’s creative team and social team to ensure social media best practices

  • Consulted with the design team on email campaigns to bring an understanding of user engagement best practices, responsive design principles, and user-friendly layouts

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Freelance Photographer // Boston, MA + Portland, ME // 2019-Present 

  • Lead, plan, and shoot photography for a range of industries, including travel, clothing, food & beverage— can work solo and directly with in-house art directors

  • Collaborate with couples to photograph engagements, elopements, and weddings to ensure the highest standards of creative quality for every shot

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Senior Content Designer, Social + Digital // MullenLowe  // Boston, MA // 2020-2021

  • Led development, execution, and ongoing management of social content for 3+ clients simultaneously—JetBlue, Burger King, and Angel's Envy Bourbon

  • Produced short-form video content for Burger King and JetBlue (JetBlue campaign covered by The Washington Post, Travel and Leisure, and more— plus 1 billion earned impressions worth $1.8M, +36% increase in site traffic, Effie 2021 Finalist)

  • Developed shot lists, directed shoots, and owned pre and post-production logistics

 

Art Director, Social Content // MullenLowe // Boston, MA // 2019-2020

  • Concepted, designed, produced, photographed, animated, and filmed JetBlue cross-platform social content in collaboration with cross-functional teams (including social extensions of brand activations, product launches, and social trends)

  • Worked within brand design systems to create the visuals for social posts, using wide-ranging tools from Adobe Creative Suite to a phone

  • Assisted the new business team with art direction and effectively communicated and pitched creative concepts to internal stakeholders and client leadership

 

Marketing Coordinator // Dreamsea Surf Camp Costa Rica // 2019

  • Led and mentored a team of four photographers producing cross-platform beach and adventure content, shaping the camp’s overall creative vision and strategy

  • Presented creative vision to stakeholders while giving and receiving feedback to implement into cross-platform creative brand storytelling Upheld strategic creative positioning for quirky, laid-back, socially conscious camp

 

Graphic Design Intern // Harpoon Brewery // Boston, MA // Fall 2018

  • Photographed beer hall for website and Oktoberfest event with more than 120K visitors

  • Assisted design team with concept development for new merchandise

  • Designed and implemented a new email marketing template to streamline marketing team efforts

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relevant skills

• Adobe Suite: Photoshop, Illustrator, InDesign, Premiere Pro, Lightroom

• Creative Development

• Concept Development

• Team Leadership

• Verbal Communication

• Attention To Detail

• Creative Strategy

• Project Management

• Tiktok Production

• Photography
• Content Creation

• Photo Styling
• Social Media Management

• Graphic Design

• Email Marketing    
• Microsoft Suite

• Curalate

• Sprout Social

• Email marketing  

• Bynder

• Digital asset management

• Word / Excel

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education
Boston University // Fall 2018 // B.S. in Advertising // 3.9 GPA
Summa Cum Laude // Minors: Spanish, Art History

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other experience
Volunteer Photographer // Inclusive Ski Touring // 2022-Present

Digital Content Creator and Manager // Freeport Climate Action Now // Summer 2022

Art Direction Intern // The Fantastical // Summer 2018

Assistant Event Planner // AmfAR AIDS Gala // 2016 


Production Assistant // Cannes Film Festival // AA Productions // 2016 

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