Toast the Trees is Angel's Envy Whiskey's annual reforestation program
during Bourbon Heritage Month.
The ask? Drive awareness around the brand's commitment to sustainability.
The goal? Plant 50,000 trees using customer engagement.
The results? Using the hashtag #ToastTheTrees, we encouraged users
to help Angel's Envy plant 65,584 trees in one month.
I lead the creative development of the campaign, directed the launch photoshoot, partnered with a production team to develop customized bottles, created web assets (including interactive trivia on bourbon), designed paid and organic social creative, created marketing emails, and assisted
influencer outreach.
While there were more than 50 final assets to hand off to community managers, below is a brief selection of my work from the campaign.
Social reskin:
The social reskins:
Teaser video:
Trivia quiz front-end web design:
Front-end homepage web design
A branded "dry" bottle we sent to influencers:
A marketing email:
Another social post hinting what a whiskeyless future would look like if we don't all become more sustainable:
Sustainably-made stickers and GIPHY stickers to promote the campaign:
