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Toast the Trees is Angel's Envy Whiskey's annual reforestation program
during Bourbon Heritage Month.
The ask? Drive awareness around the brand's commitment to sustainability.
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The goal? Plant 50,000 trees using customer engagement.
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The results? Using the hashtag #ToastTheTrees, we encouraged users
to help Angel's Envy plant 65,584 trees in one month.
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I lead the creative development of the campaign, directed the launch photoshoot, partnered with a production team to develop customized bottles, created web assets (including interactive trivia on bourbon), designed paid and organic social creative, created marketing emails, and assisted
influencer outreach.
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While there were more than 50 final assets to hand off to community managers, below is a brief selection of my work from the campaign.
Social reskin:
The social reskins:
Teaser video:
Trivia quiz front-end web design:
Front-end homepage web design
A branded "dry" bottle we sent to influencers:
A marketing email:
Another social post hinting what a whiskeyless future would look like if we don't all become more sustainable:
Sustainably-made stickers and GIPHY stickers to promote the campaign:
