PROBLEM People too often label others by race and fail to see beyond that. Discussing race makes people uncomfortable because they are scared to say the wrong thing. They often do not notice their own biases and instead point the finger at extreme bigots. This lack of self-reflection and acknowledgment of faults prevents progress and self-improvement.
​
SOLUTION Fenty Beauty introduces FACEyourBIAS. Fenty will spread its social message of confronting racial bias beyond the makeup industry to start a cultural conversation about race. As a brand recognized for celebrating diversity, Fenty offers the perfect platform to start this conversation.
PRESS RELEASE
FENTY CAMPAIGN HOSTS SOCIAL EXPERIMENTS ABOUT RACIAL BIASES “Face Your Bias” campaign to help solve issue of stereotyping and labelling by race.
Boston, Massachusetts: Fenty Beauty launched three social experiments in 2017 as part of a larger campaign called “Face Your Bias” to address racial biases prevalent in today’s culture. Reaching a wide scope of audiences of all races, Fenty designed the series of experiments as a self-reflective campaign to start a broader cultural conversation about racial biases.
SOCIAL EXPERIMENT
Fenty will post a fake job application on multiple online job platforms, which will initially seem like Fenty is really looking for new employees. As applicants fill out questions, they realize it’s not a job application but a personal test about racial biases. It will catch people off guard by asking personal questions about race to help them realize their own prejudices they weren’t aware of, and allow people to self-reflect in a setting they wouldn’t expect.
CW: ______
​