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The only thing more stressful than the holidays?
Traveling DURING the holidays.
How did we help JetBlue soothe stressed customers? By making JetBlue’s home at T5 sound as relaxing as possible–with ASMR.
The result? AirSMR.
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The video was a hit with fans of the medium and
dozens of press outlets covered the video,
including The Washington Post,
The Verge, Mic, The Points Guy, New York Post,
Travel and Leisure, and Fox Business.
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The Results?
1B earned impressions worth $1.8M
+25% increase in positive sentiment
+36% increase in JetBlue.com traffic
+24% increase in books
Awards:
Effie 2021 Finalist, Seasonal Marketing
AirSMR Instagram Story
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