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eliza mead

The only thing people love more than hating on social media?

Hating airlines on social media.

We turned nonstop social media turbulence into JetBlue brand love

the same way JetBlue does in the air every day — with humanity.

The results? We drove one billion earned media impressions ($1.8M), engagement (+55%), impressions (+101%), video views (+318%),

site traffic (+36%), & bookings (24%) all with

less than 1% of the marketing budget from 2019 to 2020.

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